Student entrepreneurs form teams, referred to as companies, and submit a business plan application to be judged by a panel of local business leaders.

The selected 10 companies will receive a small loan for seed money to get their business off the ground. They will then operate for 8 to 12 weeks, while participating in workshops and completing assignments that will provide tools to increase the success of their venture. At the end of this round, companies give a Shark Tank style business pitch to a panel of judges.

The top 3 companies continue operating their businesses and implementing feedback from the Round 2 judges for 5 weeks. They participate in extensive presentation training and then give their final pitch to a panel of judges and in front of friends, family, and their peers.